Press Room: 2008

With Gas Prices Sky High, 2008 Online Holiday Shopping Season Poised for Fast Lane – Says Keynote

SAN MATEO, Calif., — June 10, 2008 — Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced its Holiday Survival Guide, a new Keynote online resource center expressly designed to help retailers prepare their Web sites for the upcoming online holiday shopping season. It is well known that online retailers can not wait until a month or two before the holidays to prepare their Web sites to deal with the expected load beginning on Black Friday, the day after Thanksgiving and the traditional kick-off of the holiday shopping season. Retailers must begin now to properly prepare their sites for the shopping onslaught. This year’s season is expected to generate even more Internet shopping traffic than in years’ past as gas prices head to levels never before seen, and shoppers abandon their cars seeking multiple ways to mitigate the pain at the pump, including shopping from home.

Keynote’s Online Holiday Survival Guide is the perfect antidote to the legitimate concern and worry many retailers feel as they prepare their sites for the 2008 online holiday shopping season. The new online resource center contains tools, tips, tricks and learnings from Keynote’s 12 years of experience readying retailers for the holiday shopping season. The site is a single one stop resource retailers can leverage for properly preparing their Web sites for the onslaught expected this year.

“Retailers work hard all year long and our intention with this free resource is to give them something of value to help them get ready for the holidays,” said Anshu Agarwal, vice president of marketing at Keynote. Agarwal continued, “This is the second year in a row we’re offering the Holiday Survival Guide as a way to help our customers and the industry prepare for the 2008 holiday season.”

Once registered on Keynote’s online Holiday Survival Guide, retailers will receive an ongoing series of ‘survival emails,’ including detailed explanations regarding how to properly and accurately perform external Web site load testing, including the most beneficial applications of load testing and what to do with the results once in hand.

Additionally, the site will house ‘holiday etales’, a blog contributed to by Keynote’s expert Internet consultants who every year help the largest and most highly traveled Web sites prepare for the online holiday shopping season. Also included on the micro-site will be a comprehensive document library containing multiple white papers, solution briefs for unique testing solutions most beneficial to online retailers and the latest results from Keynote’s benchmarking indices and research studies into service levels and customer experience of multiple online retail sectors.

Finally, Keynote’s Online Holiday Survival Guide will provide site registrants with an online video library rich in customer videos, educational Webcasts and product demonstrations providing visual examples for understanding how to properly test the scalability of your retail Web site.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.

Editorial Contacts:

Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com