Press Room: 2008

Welcome Back from Summer Vacation – With Black Friday Only 84 Days Away, Keynote® and Best Buy Team Up to Share Best Practices for Online Retailers

  • Online Retailers Enter Crunch Time to Prepare Their Web Sites for the Upcoming Holiday Shopping Season
  • To Help Retailers Prepare for the Onslaught, Keynote and Best Buy are Teaming Up to Host a Free Webinar on September 16 Entitled, “Best Practices for Optimizing Site Performance to Minimize Abandonment”
  • 2008 Holiday Survival Guide Portal Available for Online Retailers

SAN MATEO, CALIF., — September 04, 2008 — Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced a joint training Webinar with Best Buy that will aid online retailers as they reach a crucial time in preparing their Web sites for the onslaught of holiday shopping.

With Black Friday less than three months away, retailers are already furiously at work preparing their sites to deal with the expected load beginning on Black Friday, the day after Thanksgiving and the traditional kick-off of the holiday shopping season, and Cyber Monday, when e-commerce sites are particularly hard hit. To ease retailers’ burden, Keynote is hosting the Webinar “E-commerce in Today’s Economy: How Best Buy Uses Site Performance to Minimize Abandonment” focusing on how retailers can retain every shopping opportunity and prevent potential customers from clicking away from their page. The Webinar will highlight Best Buy’s best practices for high-performance Web sites.

Webinar Presenters, Time and Date

Webinar presenters include Adam Sand, senior manager of online operations at Best Buy and Donald Foss, senior manager of consulting services at Keynote. The Webinar will be moderated by Rick Gallagher, publisher of STORES Media.

The Webinar will begin at 1 p.m. ET on Tuesday, September 16, 2008. Retailers seeking to optimize their Web site performance and protect their holiday revenues can register at http://www.iian.ibeam.com/events/nrfe001/27522/index.jsp?adid=ks.

2008 Holiday Survival Guide Portal

Online Retailers also have access to the 2008 Holiday Survival Guide, a micro-site expressly designed as a one-stop resource to help e-commerce sites prepare for the upcoming online holiday shopping season. Keynote has added a video center, load testing tips, case studies and whitepapers to augment the existing tools and tricks gleaned from Keynote’s 13 years of experience readying retailers for their busiest season.


About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.

Editorial Contacts:

Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com

Leslie Johnson, Citigate Cunningham, (415) 618-8740, ljohnson@citigatecunningham.com

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